Table of content

Service Management
Vol. 13 | No. 2/2014
Szczecin University Scientific Journal No. 817
Szczecin 2014
The articles are printed in accordance with the materials provided by the Authors.
The publisher does not take responsibility for the articles’ content, form and style.
BOARD OF EDITORS
Adam Bechler, Tomasz Bernat, Anna Cedro, Paweł Cięszczyk
Piotr Michałowski, Małgorzata Ofiarska, Aleksander Panasiuk
Grzegorz Wejman, Dariusz Wysocki, Renata Ziemińska
Marek Górski – Head
Edyta Łongiewska-Wijas – Executive Editor of Szczecin University Press
REFEREES
List of referees is available on the journal’s website: www.wzieu.pl/SM
SCIENTIFIC BOARD
Volkan Altinta (Bonn University, Germany)
Nerine Bresler (University of Johannesburg, Republic of South Africa)
Rayna Dimitrova (SWU N Rilski, Bulgaria)
Violeta Dimitrova (College of Tourism, Varna, Bulgaria)
Kazimierz Kłosiński (John Paul II Catholic University of Lublin)
Jolanta Mazur (Warsaw School of Economics)
Piotr Niedzielski (Szczecin University) – Chair
Mirosława Pluta-Olearnik (University of Business and Commerce in Wrocław)
Kazimierz Rogoziński (Poznań University of Economics)
Muzaffer Uysal (Virginia Polytechnic Institute and State University, USA)
SCIENTIFIC EDITOR
Aleksander Panasiuk
THEMATIC EDITOR
Adam Pawlicz
STATISTICAL EDITOR
Marcin Hundert
TECHNICAL EDITORIAL AND TEXT DESIGN
Wiesława Mazurkiewicz
PROOFREADING
Elżbieta Blicharska
COVER DESIGN
Joanna Dubois-Mosora
© Copyright by Szczecin University 2014
Paper version of the journal is an original version
ISSN 1640-6818
ISSN 1898-0511
SZCZECIN UNIVERSITY PRESS
Edition I. Publishing sheet size 6.5. Printing sheet size 5.4. Format B5. Printed 55 copies.
Contents
Arjeta Anamali, Drita Kruja, Ted Oelfke
The role of service recovery in retaining of customers
5–13
Magdalena Cyrek
Participation of labour in economic results of the service sector branches
– comparisons of Podkarpacie and the other Polish regions
15–27
Rayna Dimitrova
Assessment of the competitive position of the southwest region of Bulgaria
as a tourist destination
29–38
Bassey Benjamin Esu
Conceptual development in festival quality management:
implications for product development and marketing
39–48
Vyara Kyurova
An approach for characterizing the marketing potential of the enterprise
49–58
Małgorzata Matlegiewicz
Innovation in provision of services as part of combating unemployment
59–66
Mili Razović
History of Croatian tourist organization and development of Croatian tourism
67–74
Daniel Rumenov
Opportunities for the management and development of the Regional
Historical Museum – Shumen in 2013–2018
75–86