assessment of the region`s potential competitve advantage with the
Transkrypt
assessment of the region`s potential competitve advantage with the
Economic and Regional Studies ʹͲͺ͵Ǧ͵ʹͷǡǤͳǡʹͲͳͶ ǤǤǤ O ASSESSMENT OF THE REGION’S POTENTIAL COMPETITVE ADVANTAGE WITH THE STRATEGIC REFLECTION METHOD OCENA POTENCJAOU KONKURENCYJNEGO REGIONU METOD' REFLEKSJI STRATEGICZNEJ Marek Rawski Ȁ Summary: Ǧ Ǥ Ǧ ϐ ǯ Ǥ Ǧ ϐ ȋǡ ǡ Ȍ Ǥ ǡ ǯ ȋǦ Ȍǡ ǡ Ǧ ǤǦ ǡ ǯ ǡ ǡ ǡǦ ǯ Ǥ Streszczenie: ÏÏ ÏĂǤ Ǧ ¦¸ ä ä Ǥ ǡĂǦ ϐ ȋä ä Ǧ Ȍ ©¦¸Ǥ Ïä Ǥ¦ ¦ǡĂ© ä ȋĂ ¸Ȍ ¸ ǡ Ă ¸ ǡ ¦ ×Ă Ǧ ¦ ä© ×Ă ǡ ¦ ©Ǥ ¸ǡ Ϧ ¦¸Ǧ ǡ ¸ Ǧ ǡ ä© ä Ǥ Key words: ϐ ǡ Ǧ ǡ ǡ ȋ ȌǡǦ SÏowa kluczowe: ϐ ǡǦ ä©×ǡ ä ǡĂ ȋ Ȍ×ǡÏ ÏǦ Introduction Ǥ Ǧ ϐ ǡǯ Ǧ ǡ Ǥ Ǧ Ǥ ϐ ǯ Ǯǯ ǤǦ ϐ ȋǡ ǡ Ȍ Ǧ Ǥǯ Ǥǡ ǯ Wst¸p ¸¦ ¦ Ă Ǧ ×ǡ¦ Ǧ ä Ǥ ÏÑ Ă Ïǡ × Ïצ Ϧ Ǧ ä Ï ¸ Ǥ Ǧ ÏÏ ÏĂǤ ¦¸ ä Ƿä dz Ǥ ǡĂϐǦ ȋä ä ȌǦ ©¦¸Ǥ Ïä Ǥ ¦ ¦ǡ Ă © ä ȋøȌ Ǧ Address for correspondence: Marek Rawski, Cracow University of Economics, Rakowicka St. 27, 31-510 Kraków, Poland, Phone: +48 12 293 52 73 e-mail: [email protected]; Full text PDF: www.ers.edu.pl; Open-access article. Copyright © Pope John Paul II State School of Higher Education in BiaÏa Podlaska, Sidorska 95/97, 21-500 BiaÏa Podlaska; Indexation: Index Copernicus Journal Master List ICV 2013: 6.73; Polish Ministry of Science and Higher Education 2013: 4 points. ͵ͺ ǯ ǤǤǤ ȋȌǡ ǡ Ǧ Ǧ Ǥ ϐ Ǧ ǡ ϐǯ Ǥ Ǧ ǯ ǡ ǡ ǯ Ǥ The essence of the strategic reflection method ϐ Ǧ Ǥ Ǧ ȋͳͻͻȌǣ ͳǤ ǯǡ ǡ ʹǤ ǯǡ ǡ ͵ǤǮȋ ȌȂȋ Ǧ Ȍǯ ͶǤϐ ǡ ϐ ǯ ǡ ͷǤ Ǧ ǡ Ǥ Ǧ ǡ Ǥ Ǥ Ǧ ǡ ȋϐǦ Ȍ ǯ ϐ Ǣϐ ǡǤ ϐ Ǧ ȋȌ ǯǤ ϐϐ ǡ ǤǤǡ Ǣϐ Ǧ ǣǦ ǡ ǡ ǡ Ǥ ϐ ǡ Ǥ Ǧ ϐ ȋǦ ǡȌǡǦ ǡ ǤǤǡ ǡ ǡ ǡ ǡ Ǥ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ ¸ ǡ Ă ¸ ǡ ¦ ×Ă ¦ ä© ×Ă ǡ ¦ ©Ǥ Ïä Ă ¦ ¦ ϐ ǡ Ă ¦ ä × ǤÑ ĂÑǦ Ïǡ ¦ ¦ ¸ ǡ ¸Ǧ ×ǡ ä© Ǧ ä Ǥ Istota metody refleksji strategicznej ϐ Ï ÏǦ ¦ Ǥ ¸¦ ×ȋͳͻͻȌǣ ͳǤ ¸ǡ Ñ ¦ ¸¦ĂÑǡ ʹǤ ϸǡÑ ¦ ¸ ¦ Ï ǡ ͵ǤÏǣ Ïȋ Ǧ ÏȌȂ ȋ ĂȌǡ ͶǤϐ Ă ǡ Ă Ï¦ ÏǦ ¦ ϐ ¸ ǡ ͷǤ ǡ ǤÏĂ×ÏÑǡ Ǥ Ǥ ǡ Ă ȋ ϐ Ȍ Ǧ ǡĂ© Ăä ¸ Ï ä ǡĂ ǡ¦ Ǥ ¦ ϐ ȋ Ȍ Ă ¦© ¸Ǥ ©ä ×Ǧ ¸ǡ Ǥ ǡ ×Ǧ ¦ Ï ä© Ǧ ǡ × Ăǣ ×ǡ ×ǡ ä×ǡ Ǥ ϐ שǦ ǡ¦ ¸ Ï ĂÑǡ ¸ Ǥ ¸ ©¸×Ǧ Ă ȋǡ Ǧ ĂÑȌǡ¦ ×Ă ¸ Ǥ ǡ ǡ × ǡ ¸ Ǧ ¦ ¸ǡ¦ ¸ÑǤ ͵ͻ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ ǡ ǯǤ ǡ ǡ ǤǤǡ ǯ Ǧ ǡ ϐ ǡ ǡ ǡ ǡ Ǣ ǡ Ǧ ϐ ǯ ǤǦ Ǥ ǯϐǡ ǡ ǤǤǡ ǡ Ǧ Ǥ ϐ Ǥ Ǧ Ǧ ǡ Ǥ ϐ Ǧ ǦǦ Ǥ ͳͲǦͳʹ ǯ ǡϐ ǡ ǡǦ Ȃ Ǧ ȋͳȌǤ ǯ Ǣǡ Ǧ ǡ ȋ ǮǯǮǯȌǤ ϐ Ǧ ǡ Ǥ ϐǡ ǡ ϐ ǤǦǦ Ǧ Ǥ Ï ǤǤǤ Ă © Ï ¸Ǥ Ǧ Ï¸Ă©Ǧ ǡ¦ ¸ǣ Ïǡ ÏϐǡĂǡ¸Ǧ ¦ǡ Ïǡ ǡ ¸ Ï ¸Ǥ Ïϐ Ǧ Ǥ ϐ ¸ Ï Ï ¸ ¸Ǧ ¦ ¸ǣĂä©ä© ¸ ä ¦ ¸ Ǥ Ï Ǧ Ïæ ¸×Ǥæ©ǡ ¦ ǡ ĂÑǤ ϐ Ǧ Ïǣ Ï Ǧ Ǥ ¸ ¸ Ï Ă ¸ǡͳͲǦͳʹ× Ǧ Ï ¸ ǡ ¦ ¸ Ǧ ¸ Ǧ æȋͳȌǤ ǤǤǡǦ Ǥ Ă ©ǡ × ¦ Ǧ Ăǡ × Ă ȋÏ Ƿ dz Ƿ dz¸ȌǤ¦ ä© × Ǧ ¸ Ǥ ¸ǡ Ă ¦ÑĂǦ ä Ă©×Ă Ǥ ¦ ¸ ¸ Ï ¸Ă¦ ¸ Ǥ Table 1. Ȃ Tabela 1. ĂÏ ÏȂ Otoczenie / Environment PotencjaÏ / Potential ͳ ʹ Strengths ǥ ͳ ʹ Ï Weaknesses ǥ Szanse / Opportunities ͳ ʹ ͵ ǥ ǣǯȋͳͻͻͲȌǤ }×Ïǣ ÏȋͳͻͻͲȌǤ ͶͲ ͳ ZagroĂenia / Threats ʹ ͵ ǥ ǯ ǤǤǤ Ǯǯǡ ǣ Ȃ ϐ ϐǫ Ȃ ϐ ϐǫ Ȃ ϐ Ǧ ϐǫ Ȃ ϐ Ǧ ǫ Ǯǯǡ ǣ Ȃ ϐǦ ϐǫ Ȃ ϐ ϐǫ Ȃ ϐ ϐǫ Ȃ ϐ Ǧ ϐǫ ͳǡ ǯ Ǥ ǡ ǣȋͲȌȂǦ Ǧ ȋǮΪǯ ȌǢ ȋ ͲȌ Ȃ Ǧ ȋǮǦǯȌǢȋȌ Ȃ ȋǮͲǯȌǡ ǡ ǦǦ ǡǦ Ǥ ǡ ȋ ȌǤ ϐ ϐ Ǧ ȋͳͻͻȌǤ Ǧ Ǧ Ǥ Ȁ Ȁ ȋ Ȍ ϐǡ ϐ Ǯͳǯ Ǧ ǢϐǮͲǯ Ǥ ǡǦ Ǥ ȋ Ȍ ǡ Ǧ ϐ ǡ ϐ Ǥ ȋÏ×ͳͻͻͺȌǤ Ǧ Ǥǡ ϐ Ǧ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ Ƿ¦¦dz ¸¸¦ ǣ Ȃ ϐ ¦ Ǧ ϐǫ Ȃ ϐ Ϧ ϐǦ Ïǫ Ȃ ϐĂϦǦ ϐǫ Ȃ ϐø¦Ǧ ¦ ¸Ïǫ Ƿ ¦ Ǧ ¦dz ¸ ¸¦ ǣ Ȃ ϐ¦Ǧ ©ϐǫ Ȃ ϐ ¦ ¸Ă©ϐĂǫ Ȃ ϐÏĂǦ ¦ϐ ǫ Ȃ ϐÏ ¦Ǧ Ïϐ ĂÑǫ ¸ͳǦ ×Ă Ïǡ ¦ Ï× Ǧ ×Ǥ ¸ Ǧ © ä ¦ Ǧ ×ǣȋȌ ǦÏ ĂǦ ¦Ă¦ȋΪȌǢȋȌǦ Ï Ă¦ æȋǦȌǢȋȌǦ Ï Ă ¦ æ ȋͲȌ ǡĂǦ ¦ Ă ¦ ǡ Ǧ Ǧǡ¦ æ ¸ Ï Ǥ Ï ¸¦ Ǧ ä ȋÏȌǤ¸Ǧ ¸¦Ā ϐ ȋͳͻͻȌǤ Ï ǡ Ă © Ǧ ǦǤǦ ¸ ¸¦ȀĂ ¦ȀÏ ¦ ȋ ¸ ¦ æ ¦ æȌǡ ¸ Ǧ ĂǦ ȋǤͳȌ¸ ¸Ƿͳdzǡ ¦ Ȃ ¸ ǷͲdzǤ ¸ Ă © ¸ ǡ ¦ ¸ Ă© × ×Ǥ ȋ Ȍ׸ǡ Ǧ ä©ǡ×Ϧ ¦¸¦Ï¸ Ï×צ Ă ÏǤ ¸ ¸ ȋÏ×ͳͻͻͺȌǤ ä © Ǥ ϐ ¸Ǧ Ͷͳ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ ǤǦ ǡ Ǧ ȋǤǤǡ ȌǢ Ǥ ȋ Ȍ ǡ Ǧ ȋʹͲͲʹȌǤ ϐ ǡǦ ϐ ǡ Ǯϐǯ Ǥ ǡǡ ϐ ȋȌ ȋ ȌǢ ǡ ϐ ǡ Ǥ ǡ ǯ Ǥ ǯ Ǥ ȋȌǣ ͳǤȋȌǤ Ǧ ǡ Ǯǯ Ǥ ǡ ǦǦ ǡ Ǣ ϐǡ ʹǤǡǦ ǡ ͵Ǥ ǡ Ǥ DzdzǦ ǤǦ ǡ ǡ δǦʹǢ ΪʹεǤ Ǧ ǣ Ȃ ǤǦ ǡ ǡ ϐ ǮͲǯ ȋ Ȍǡ Ȃ Ǥ Ǧ ȋ ȌǡǤǤǡ ȋʹȌǡ ȋͳȌǤ Ǥ ǣǮǯǦ Ǥ ǮǦ ǯȋǦ ǯ ȌǤ ȋʹͲͲʹȌǣ Ͷʹ Ï ǤǤǤ ä ǡ ¸Ǧ ¸ Ñ Ăǡ¦ © ȋǤÏ ÏĂ ©¸ Ȍǡ ä ×Ă Ǧ ×Ă Ǥ ȋ ϐ ȌǦ ¦ ¦Ï¸¸ǡ ĂǡĂ ĂǦ ©×ĂÏȋʹͲͲʹȌǤ ¸ǡĂǦ ǡ ǷÏdz Ï Ǥ ¸ ĂǦ Ǧ × × Ïȋ ÏǦ Ȍ ȋ ĂȌǡ¸ǡ Ăä ǡ×ϸ ¦Ă¦ǡצæǤ Ă © ×Ă Ïǡ Ï×Ǧ Ăä Ǥ Ă © ¸Ǥ Ă Ă © ¦ ä ¦ ȋ ä Ȍǣ ͳǤ ¸ä ȋä ȌǤ ¦ ¦ Ϧ ¸ Ă©ǡĂǷ dz¸©Ǥ ǡæ æ ǡ Ǧ Ǧ ǡ ¦ æǦ ¸Ï ǡä¦ ÏǡĂ Ǧ ä ¸ǡ ʹǤǡ¸ ¸ǡ ͵Ǥ ǡ ¸ ¸Ǥ ×ĂǷä dzĂ ©ǡ Ǥä× Ă ¦Ñǡ Ǧ ¸ © ¸ Ï Ï δǦʹǢ ΪʹεǤ Ǧ ¦¦ǣ Ȃ Ă ä©Ïä©Ï¸¦ ¦Ǥ¦Ǧ ǡǡ Ǧ ǷͲdzä ȋ¸ä Ȍǡ Ȃ Ă Ǧ Ǥ ä© ȋ ȌĂ©ǡǤǦ ȋʹȌǡȋͳȌǤǦ Ï ¸ ¸Ǥ ¸ ¦ × Ǧ ǣǷdz Ǥ Ƿ×dz Ă © ȋĂä ×ȌǤæ ĂȋʹͲͲʹȌǣ ǯ ǤǤǤ ϐ ǤǮǯ ǯ Ǧ ȋ Ȍ ϐ ȋ ǡ ǯ ȌǤ ǡǡ ǡ ȋ Ǧ Ȍ Ǥ ǡ ǡǡ ϐȋ Ǯǯ ȌǤ Ǧ Ǯ ǯǤ Ǧ ϐ Ǥ ǡ Ǧ Ǥ ǡ ǯǦ Ǥ ǮΪǯ ϐ ȋ ǮǦ ǯ Ȍǡ ȋ ȌǤ ǡ Ǯǯ ȋǤǤǡ Ȍ ȋǡȌ Ǥ ǡǤǤǡΪʹǤ ȋ Ȍ ǯǮǯ Ǥ Ǯǯ ǡ ȋȌǡ ǮͲǯǤ ǡ ǣ Ǧ Ǯǯ ǡ Ǧ Ǥ ϐ Ǧ ǣǮǯ Ǧ ͳͲΨǡ ϐ ǤǮǯ ͳͲΨǡ Ǧ ȋ ǡǮͲǯȌǤ Ǧ Ǧ Ǥȋ Ȍ Ǥǡ ǡ Ǧ DzǦ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ Ǧ ¦ ¸ Ǥ Ƿdz Ï Ï ¸ Ǧ × ¸ ȋ ¸Ȍ © ȋ¸ ǡ Ăä ȌǤ æ ¦¦Ă ©ǡ Ă Ï Ïä© Ǧ ǡ © ¸¸ ȋ×Ϧ Ȍ Ǥ æ ¦¦Ă©ǡĂǦ Ï Ïä© ¦© ¸ ø¸ ȋĂ Ƿ©dz ȌǤÏä©ĂǦ Ï ǷĂ dzǤѦ ¦ ©ä© Ǥ¸ ĂǡĂǦ ×Ă ǤǦ ä Ï ¸ Ă ¸Ǧ © Ă ¸¸ Ǥ ÏÑ Ă © ǡ¸ ǷΪdzȋĀǷdz Ï Ȍǡǡ ȋ× Ï ȌǤǦ ¦ æ¸ǡĂ© Ā Ƿ dzǡ Ǧ ¦ ȋǤȌ ¸ ¦ȋ¦ Ȍ ä ¦ǡ ¦ Ă ¦¦©Ǥ ¸ ¦ ¸ ¸ ÏĂǡ ĂĂ Ï Ǧ ǡǤΪʹǤ ȋĂǦ ©ΨȌǷ dz ¸ǤǦ ¦¦ǡ ĀǷ dz ¸© ǡ Ǧ ǡ × ¦ ¸ ȋ Ǧ ¦¦ȌǦ¦ ǷdzǤ ä ¦ Ǧ Ï© ¸¦ ¸ǣ ¦ Ā Ƿ dz ¸© Ǧ ¦ ¸Ǥ Ǧ ä Ñǡ Ï ¸¦ ¦ ¸ǣ Ă ĀǷ dz¸¸ ͳͲΨǡĂ© Ǧ Ǥ Ă Ā Ƿ dz ¸ ͳͲΨǡ Ă © ȋ ×ǷdzȌǤ ¸ Ǧ Ǥ × ȋÏǦ ¦ Ï Ï ȌæǦ ©¸¦ Ǥ×ǡ ¸¦ æ ¦ ǡ Ă Ï Ͷ͵ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ dz Ǥ Ǧ ȂDzdz Ǥ ǡ ǡ ǡ Ǧ Ȃ Dzdz ǯ Ǧ Ǥ Ǧ ǡǡ Ǧ Dzdz Ǧ ǡ Ǧ Ǥ Ǥ Ǧ ϐǦ ǡ ǤǦ ǡ ǡ Ǧ ǡ Ǧ Ǥ The concept of competitiveness of the region Ǥ Ǥ Ǧ Ǥ Ǧ ǡ ϐǡ Ǥ ǡ Ǧ ǤǤ ȋ ʹͲͲͳȌǡ ǡ Ǧ ǡ ȋ ǡĂʹͲͲͷȌǤ ǡ ϐ Ǥ ǡϐ Ǧ Ǥ ǡ ϐ ǡ ȋ ʹͲͲͶȌǤ ǡ ϐ Ǧ ͶͶ Ï ǤǤǤ Ƿ dz Ǧ Ïä©Ǥ Ă ǡĂ ÏǦ Ï Ǧ Ïä© Ǧ Ă Ƿ©dzǤ ×ǡ¸¦ æ ¦ ¦ǡĂ Ï Ïä©Ï ǦĂǷÏ©dz ¸ǤĂ ǡ Ă Ï Ǧ Ïä© Ï Ǧ Ăä ǷÏ©dz Ǧ ¸ǡĂ Ǧ ©ÏǤǦ ¦ Ï× © ¸ ÏÑ Ǥ © Ă Ïǡ Ǧ ¦ ¸ Ïǡ × Ă ǡä©ÏÑǡ Ïǡ × Ă Ǥ Ǧ © Ă Ï ǡ × Ï ǡ ¦ Ă ǡ ä © Ǧ ĂÏÑǡ×Ï ǡ× Ă Ǥ Koncepcja konkurencyjnoäci regionu ä© ǡ × Ǧ ×Ǥ ǡ× ¦Ă¦ × Ǥ ä© ¸ Ă Ǧ Ñ ×Ǥ Ï ¸ Ǧ Ă Ñ Ǧ ǡ Ă ¸ ä ϐǡÏ×Ǧ ¸Ă¦×Ă ¦ ¸ Ǧ ×ǡש¸Ǥ ä ×ǡ Ă ä Ñ ǤǤ ȋ ʹͲͲͳȌǡ ¸ ×Ǧ ǡ¦¦ ¦Ǧ × ×Ï Ñȋ ǡĂʹͲͲͷȌǤ ä© Ǧ ϐ ¸ ×ĂǤ × ¦ × Ǧ Ï Ǥ × ä© Ă © ä ä© ǡ×Ǧ ǡ ×Ă Ï Ñȋ ʹͲͲͶȌǤ ¸ä ä©ä¸ 䩸Ǧ ǯ ǤǤǤ ǡ ǡ ǡ Ǧ Ǧ ȋ ͳͻͻͻǢ ǡ ʹͲͲͷǢ ǡ ǡ ʹͲͲͲȌǤ Ǧ ȋǦ ǦÏǡʹͲͲͶȌǣ Ȃ ȋ Ȍǡ Ȃ ȋ Ȍǡ Ȃ ȋ ȌǤ ǡ Ǧ ȋǡǡ ǡ ǡ ǤȌǡ ǡ Ǧ ȋʹͲͲͶȌǤ ǡ Ǧ Ǥ ǡϐǦ ǡǣ ȋ ͳͻͻǢͳͻͻͻȌ Ȃ ϐ ȋ Ȍǡ Ȃ ȋ Ȍǡ Ȃ ȋ ǡ ǡǡȌǡ Ȃ ȋ ǡ Ǧ ǡ Ȍǡ Ȃ ȋ Ǧ ǡ Ȍǡ Ȃ ǡ Ȃ ȋ Ǧ ǡ ǡȌǤ Ǧ ϐǤǡ ǡ ȋÏ ͳͻͻͻȌǣ Ȃ ǡ Ȃ ǡ Ȃ ǡ Ȃ Ȃ ǡ Ȃ ǡ Ȃ Ǥ ǡ Ǥ ǡ ϐ Ǧǡ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ ¦ ¸ÑÑ ǡǦ Ï ǡ ä ǡ Ă ä© Ǧ × ǡ × ¦ © © ¸Ï ¸ ȋ ͳͻͻͻǢ ʹͲͲͷǢ ǡ ʹͲͲͲȌǤ Ǧ ¦ ä© Ă © Ï ȋǦÏʹͲͲͶȌǣ Ȃ ȋĂȌǡ Ȃ Ï ȋ ĂǦ ×× Ïä Ȍǡ Ȃ ȋÏ Ï Ïä©Ă Ï ȌǤ Ă ¸ǡ Ă ä© ¸¦ ¦ Ǧ ä Ï Ǧ Ă× ȋÑ ×ǡ ¸ǡä ǡ×ǡǤȌǡ×Ā×Ǧ Ï ǡ ȋʹͲͲͶȌǤ ä ×ǡ ¸ ¸ ×Ǥ Ă ¸ǡ Ă ä Ǧ Ï ǡä ä × Ǧ ǡĂȋ Ǧ ͳͻͻǢͳͻͻͻȌǣ Ȃ ×Ă ȋϸ ¸ Ǧ Ȍǡ Ȃ ȋ Ȍǡ Ȃ ȋ Ǧ ǡ ǡ ¸ǡ ¸Ȍǡ Ȃ Ï ȋ ǡ ǡ Ï Ȍǡ Ȃ Ïä Ǧ ȋ × Ǧ Ǧ ǡ ǦȌǡ Ȃ ×äǡ Ȃ Ï ȋ Ǧ ǡ ǡ¸ ȌǤ × Ï ä ×ĂϐǦ Ǥ Ïǡ Ï ¸ ǡ Ǧ ä©ȋÏ ͳͻͻͻȌǣ Ȃ Ï ǡ Ȃ ǡ Ȃ ä ǡ Ȃ ǡ Ȃ Ïǡ Ȃ Ă Ñ ×ǡ Ȃ Ǥ Ă ¦ Ǧ ¦ ¸ ¦ ÏĂä ¦ǡ Ǧ ¸ × ä Ï ä© Ă Ǥ ĂǦ ¸¦ ǡ © Ͷͷ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ ȋȌ Ǥ ȋ Ǧ ȌǤ Ǥ Ǧǡ ǡ Ǥ ǯǦ Dzϐdz ǡ ǡ Ǥ ϐǤ ǡǦ ȋ ǡ Ȍ Ǥ ǣ Ȃ ǡ Ȃ Ǧ ȋ ǡ Ǧ ǡǡ Ǧ Ȍǡ Ȃ Ǥ Ǥϐ ǤǦ ȋ Ȍ Ǥ ϐ Ǥ Confronting expectations of the users of the region with its resources Ǧ ϐ ϐ ϐ ȋ Ǧ Ȍ ǡ Ǧ ǤDzdz Ǧ Ǥ ǡǦ Ǥ Dzdz Ǧ ǡ Ǥ Ͷ Ï ǤǤǤ ÏÏ× ×ǡ×Ϧ ȋ¦Ï©Ȍ Ï ä Ǥ Ă× ȋ×ȌǤ Ǧ ¸ ¦ ×Ă Ǧ ¦×Ă Ǥ¦©¸ ǡ ǡ Ǧ Ǥ× Ǧ Ï ǡ Ƿ ©dz×ǡĂ ϐ© ä© ĂǦ ä Ǧ © Ǥ Ă © × ¸ Ǧ ¸ Ǥ ¸ Ǧ ¦Ïǡ¸ Ñ ȋ ǡ Ïä Ǧ ȌϦ ×ĂÏ Ǥ ¸¸ǣ Ȃ ¸ ¦ Ǧ ǡ× ¦©Ïä©Ǧ ©ǡ Ȃ Ă Ǧ × ȋ Ǧ ǡ ǡ ǡ Ȍǡ Ȃ ä Ǥ × × Ǧ × ×Ă Ǥ ¸ Ǧ ä ÑǦ Ï ¸ × × ĂǦ ä Ăä Ǥ ×Ă × Ǧ Ă ä ȋ Ï Ă ä Ϧ Ȍ×Ă ¦Ǥϐ © Ăä© × Ǧ × Ăä Ǧ Ǥ Konfrontowanie oczekiwaÑ uĂytkowników regionu z jego zasobami ¸ ϐ ä ϐ ȋ ×Ȍǡ × ¸¦ ǡ ¦ Ïǡ ǤǦ ¦ dz Ïdz Ă Ǧ Ï ÏǦ ä Ǥ ¦ ǡ¸Ǧ Ǥ ¦ Ƿ dz Ǧ ÑϸǦ ×ǡ ¦ ǡ¸Ǥ ǯ ǤǤǤ ʹ ǡ ȋȌ ǡ Ǧ ȋȌ Ǧ ǡ Ǥ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ ʹ ¦ ¸ǡ ¦ ȋÏȌ Ǧ ÏǡÏ Ǧ ä ȋÏȌ ÏǦ ¸ǡ ×Ǥ Table 2. ǯ Tabela 2. ¦ ¸× ÏϦ ä© Ă× × Ï Ï¦ ä© Groups of elements that mold the potential competitiveness of the region. specification Boundary sum ǥ Ñ Residents of the region ¸ Businesses Ñ × Residents of other regions Investors ä Tourists Wyszczególnienie Speciϔication Ï Social organizations Klienci / Customers Ǧ Technical- economic infrastructure Ï Social infrastructure c Natural environment Spatial planning Resources and labour costs Ï Business-related environment ǥ Boundary sum ǣ }×Ïǣ Ï Ǧ Ǧ Ǥ ǣ Ȃ ϐ Ǧ ǡ Ǧ ǡ ǯ Dzdz ǡ Ȃ Ǧ ǡ Ǧ Ǧ Ǯ ǡ Total ¸ ¸ × Ï ¸ ĂǦ ×Ǥ Ă © Ǧ ǣ Ȃ ¦ ĂϐǦ ×ǡĂĂǦ Ï ǡ Ă ©ǡ ×Ïצ Ï Ƿ×dz Ǧ × Ïǡ Ȃ ¦ Ă Ǧ ¦ ÏǡĂ Ͷ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ Ï ǤǤǤ Dzdz Ǧ Ǧ ϐ Ǥ Ǥ Ǧ Ǧ Ǥ ǡ Ǧ Ǥ ͵ Ǧ Ǧ ϐ Ǧ Ǥ δǦʹǢΪʹεǤ ×ǡĂ©ǡǷdz ×Ǧ × Ï© ×Ǥ ¦ä Ǥ Ϧ ¸ ¦ ¦Ǥ Ǧ Ñ ×Ă ×ǡ ä ä × × Ï ǡ ¸ ä Ǥ ͵×Ǧ ¸Ǧ ÏÏ Ǧ ä ǡϐ ×Ǥ Ǧ ¦ ÏδǦʹǢΪʹεǤ Table 3. Dzdz ȋ Ȍȗ Tabela 3. ÏǷdz× Ï ¦ ä©Ǧ Ñ×ȋ ×Ȍȗ Elementy potencjaÏu konkurencyjnoäci regionu Elements of potential competitiveness of the region Ͷͺ Efficient transport system Ï Ï Weak business-related environment Ǧ Lack of scientific-research facilities Ȁ ϐ ϐ ¦¦ ¸ Ï Ǧ Wyszczególnienie Speciϔication ©× ϐÏ ϐ Klienci / Customers Inwestorzy / Investors Turyäci / Tourists Ϊͳ Ͳ Ϊʹ Ϊͳ ΪͶ Ϊͳ Ϊͳ Ϊͳ Ϊͳ ΪͶ Ϊͺ Ͳ Ͳ Ͳ Ǧʹ Ǧʹ Ͳ Ͳ Ͳ Ͳ Ͳ Ǧʹ Ͳ Ǧͳ Ͳ Ǧͳ Ǧʹ Ͳ Ͳ Ͳ Ͳ Ͳ Ǧʹ ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ Elementy potencjaÏu konkurencyjnoäci regionu Elements of potential competitiveness of the region ǯ ǤǤǤ Ï ä© Active local community ä© ä The high quality of the natural environment Ï Absorbent regional market ϐ Qualified labour resources Ï Armed plots ä Ǧ Recreation centres Total Ϊͳ Ϊͳ Ϊͳ Ϊͳ ΪͶ Ϊͳ Ϊʹ Ϊͳ Ϊͳ Ϊͷ Ϊͻ Ϊͳ Ͳ Ϊͳ Ͳ Ϊʹ Ϊʹ Ϊͳ Ϊʹ Ϊʹ Ϊ Ϊͻ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ͳ Ϊʹ Ϊͳ Ϊͳ ΪͶ Ͳ Ϊͳ Ϊͳ Ͳ Ϊʹ Ϊ Ǧͳ Ͳ Ͳ Ͳ Ǧͳ Ǧͳ Ͳ Ͳ Ͳ Ǧͳ Ǧʹ Ͳ Ͳ Ͳ Ͳ Ͳ Ǧͳ Ϊͳ Ϊʹ Ϊͳ Ϊ͵ Ϊ͵ Ϊʹ Ϊʹ Ϊͷ Ͳ Ϊͻ Ϊʹ Ϊ Ϊ Ϊͷ ΪʹͲ Ϊʹͻ ȗ ȋ ȌǤ ȋǣ Ǧ ȌǤǡǡDz dz ϐ Ǥ ȗ ¦ ¦ ȋ © ȌǤ Ǧ ä ×ȋȌǤ ǡ ¦© ǡĂǷÏdzǡ ×Ï Ñϸ Ă Ǥ ǣ }×Ïǣ Ï ǡ ȋǦ ͵ȌΪʹͻȋ ͶͳΨȌǤ Ǥ Ǧ Ǥ Ǧ ǡ Ǥ Ǧ ȋΪʹͲ ǯǢ ͷʹΨȌ ȋΪͻǢ ʹͺΨȌǤ Ǧ Ǥ ǡ Ǧ ǣ Ǧ ȋ ͻ Ǣ ͷΨȌǡ ȋ ΪͻǢ ͷΨȌǡϐ ȋΪͺǢ ͷΨȌǤ Ă ȋ͵ȌΪʹͻ×ȋĀ ͶͳΨȌǤ Ǧ ¸ǡĂĂ× Ï ä Ǧ Ă ×Ǥc ¸ ä Ǥ ¦ ĂǦ ǡ Ă ×Ă ×Ǥ Ǧ × Ï ä × ȋ × ΪʹͲǢ ĀǦ ͷʹΨȌĂ × ȋ × ΪͻǢ Ā ʹͺΨȌǤ ǡ Ă Ñ×Ă×Ǥ ¦ ÏĂ©ǡ Ă × ÑĂ Ă×Ǧ ¦ǣÏ ä©ȋ× ΪͻǢ Ā ͷΨȌǡ ä© äȋ×ΪͻǢĀǦ ͷΨȌǡ ȋ×ΪͺǢĀ ͷΨȌǤ Ͷͻ ǡǤǡͳǡʹͲͳͶǡ ǯ ǤǤǤ Ǧ ǡ ǡ Ǧ Ǥ ȋϐ Ȍ ǦǦ ǡ ϐ Ǥ ȋǦ Ȍ ϐ ǡ Ǥ Conclusion ǡ ϐ ǡ ȋ Ǧ Ȍ ǡ Ǥ ϐ Ǧ ǡ ǡ ǣ Ǧ ǯǡ Ǧ ȋǦ Ȍ Ǥ ϐ ǣ Dzdz ǯǡ Ǧ ȋ Ȍ ǯǡ ǯ ǡ Ǧ Ǥ Ǥ ǡ ǡ ϐ ǣ Ǧ Ǥ ϐ ǡȋ ȌǦ ȋȌ Ǥ Ǥ ͷͲ Ï ǤǤǤ Ï ä ¦ × Ǧ Ñ ×ǡ ×ǡ ǡ ä ×ǡ Ă ϐ × Ǥ Ï Ǧ Ñ × ȋ¸ Ȍ Ï Ïǡ Ǧ Ǧ Ï Ǥ¦ Ï ǡ×ȋ ¸ Ǧ Ñ×ȌĂÏǦ ä ©ǡ¦ Ǧ ¦¸Ǥ ZakoÑczenie ä ¸ǡ Ă ¸¦ Ïä Ǧ ϐ ǡ Ă ¦ © ȋȌ ¸¦ ¸Ǧ Ï ǡ Ñ Ă×Ǥ ϐǦ ǡ× ¦© ǡǣ Ǧ ¸ Ǧ × Ïǡ Ǧ¸ ×ȋĂǦ ×Ȍ ÑǤ ä© ¦ Ǧ ϐ ĂǡĂĂ ¦© ǣ©ĂǦ ä Ƿ×dz× ÏǦ ǡ ÏĂ Ï ȋǦ Ȍ Ñ Ă× ǡ ¸ © Ăä Ǧ Ñ×ǡ Ǧ Ï Ǥ ¸Ă©×Ă Ǥ Ǧ ǡ¸Ǧ ¸ǡä© Ǧ ¸¦ϐ ǣ× Ï Ǧ Ñ×Ǥ ϐ ¸ ä Ǧ ǡȋ ¸Ȍ ¸ ¸¦ǡ Ăä ȋȌ ×Ă Ă×Ǥ Ǧ ¸×Ïä Ǥ ǯ ǤǤǤ References/ Literatura: ǡǡͳǡʹͲͳͶǡ Ï ǤǤǤ ͳǤ ǤǤȋʹͲͲͶȌǡRegional Competitiveness: the need for coordination between public and private action. ǣǤ ȋǤȌǡEmerging Markets Social, Political and Economic Challenges. ǡO×ĀǡǤͺǦͻͳǤ ʹǤ ǡĂǤȋʹͲͲͷȌǡRozwój spoÏeczno-gospodarczy w uj¸ciu regionalnym.ǡǡʹͲͳͻǡǡ ǤͺǦʹ͵Ǥ ͵Ǥ ǤǡǤȋʹͲͲͲȌǡKonkurencyjnoä© regionów a ich adaptacyjnoä©. ǣǤǡǤ ȋǤȌǡPrzeksztaÏcenia regionalnych struktur funkcjonalno-przestrzennych. Ïǡ ÏǡǤͳͳ͵ǦͳʹͺǤ ͶǤ ǤȋͳͻͻȌǡPrzemiany polskiej przestrzeni. ǣPodstawy naukowo-badawcze polityki przestrzennego zagospodarowania krajuǤ¦× ǡǡǤʹͷǤ ͷǤÏ ǤȋͳͻͻͻȌǡProgramowanie rozwoju regionalnego. ǡǡǤͳͷǤ Ǥ Ǥ ȋʹͲͲͷȌǡ Przedmiotowa i podmiotowa konkurencyjnoä© regionów. ǡ ǡ ʹͳͻǡ ǡ Ǥ ʹͶǦ͵Ǥ ǤǤȋͳͻͻȌǡOrganizacja i zarz¦dzani. 15 efektywnych metod. ǡ×Ȃ ǡǤͳͳǦͳͲǤ ͺǤǤȋͳͻͻȌǡOrganizacja i zarz¦dzanie. 60 problemów teorii i praktyki. ǡ×Ǧ ǡǤ͵ͷǦ͵Ǥ ͻǤǤȋͳͻͻͲȌǡMetoda refleksji strategicznej.Ƿ ¸dzǡͶǦǤ ͳͲǤÏ×ǤȋͳͻͺͺȌǡStrategia organizacji. ǡǡǤͳͻʹǦʹͲ͵Ǥ ͳͳǤȂÏǤȋʹͲͲͶȌǡIstota i czynniki konkurencyjnoäci regionuǤǣKonkurencyjnoä© regionów w okresie przechodzenia do gospodarki rynkowej. Mi¸dzynarodowa analiza porównawcza BiaÏoruä, Litwa, Ootwa i Polska. ǡÑǡ Ǥʹ͵Ǥ ͳʹǤǤǤȋʹͲͲͳȌǡO konkurencyjnoäciǤ ǡǤ ͳ͵ǤǤȋʹͲͲʹȌǡTechnika konfrontowania silnych i sÏabych stron z szansami i zagroĂeniami w analizie SWOT. Ƿ¦ dzǤǡ͵Ǥ ͳͶǤǤȋʹͲͲʹȌǡEfekty synergii w metodzie refleksji strategicznej. Ƿ ¸dzǡǤ ͳͷǤǤȋʹͲͲͶȌǡEkonomiczno-organizacyjne uwarunkowania rozwoju regionu – teoria i praktyka. Ǧ O×ǡO×ĀǡǤʹͲ͵Ǥ ͳǤǤȋͳͻͻͻȌǡKonkurencyjnoä©: kryterium wyboru czy kierunek strategii i cel poäredni polityki regionalnej?ǣǤ ȋǤȌǡKonkurencyjnoä© regionów. ǤǤ ÏǡǦ ÏǡǤͻǦͳͻǤ ȀÏǣ ȀÑʹͲͳ͵ Ȁ ǣ Ȁ ʹͲͳͶ ͷͳ