Wieczerzycki Marcin The wisdom of e

VALUE 2015
Creation and monetization of value
in the global economy
December 10th, 2015
FACULTY OF INTERNATIONAL
BȱȱE
Wieczerzycki Marcin
Poznaʤ University of Economics and Business, Poznaʤ, Poland
[email protected]
The wisdom of e-crowds: can masses create value?
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crowdsourcing, value creation, crowd, e-crowd, community, public
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The purpose of this paper is to conceptualize the phenomenon of e-crowds and to answer
the question about their ability to create value – mostly in regards to crowdsourcing.
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- Internet consumer groupings of incidental and short-lived character shouldn't be treated as
communities, and have more in common with concepts of crowds and publics.
- E-crowds are capable of collective action despite having no complex internal organization and are made
whole by their shared object of interest.
- E-crowds are capable of creating value when certain criteria (diversity, independence, decentralization
and sincerity) are met.
- E crowds can be aggressive, volatile and thus are hard to control.
- Not every crowdsourcing project utilizes the collective wisdom of e-crowds.