Tytuł projektu: TAKE OVER Obszar grantowy: Projekty Współpracy

Tytuł projektu: TAKE OVER
Obszar grantowy: Projekty Współpracy Europejskiej (kategoria I – granty na
mniejszą skalę)
Lider projektu: THE BRITISH COUNCIL (UK)
Polski beneficjent projektu: THEATRE ASSOCIATION CHOREA
Pozostali partnerzy projektu:
ASSOCIAZIONE CULTURALE TEATRO DELLA LIMONAIA (IT)
BIOS EXPLORING URBAN CULTURE (EL)
ZADUZBINA ILIJE M. KOLARCA (RS)
Czas realizacji projektu: 01.12.2014 – 31.05.2017
Wysokość dofinansowania: 200 000 EUR
Całkowity koszt projektu: 373 270 EUR
Opis projektu:
The project gathers British Council, Bios, Chorea, Kolarac and Limonaia,
organisations active in performing arts, driven by a strong desire to connect or
re-connect with young adults (18-25) in an effort to engage with a wider and
more diverse audience. During the project, the partners will re-imagine artistic
programmes from the point of view of younger generations, making a lasting
impact on staff and how they involve, engage with and attract young audiences
as well as a learning experience for the young participants. The project will
propose an innovative demand-led audience development model, establishing a
Youth Board in the four arts organisations in Greece, Poland, Serbia and Italy in
order to include young people’s voices and opinions in artistic programmes and
visions. Each Youth Board will then be in charge of curating and producing “Take
Over events”, as a carte blanche for them to create an offer that reflects their
generation’s cultural aspirations. Throughout these activities, partners’ staff will
receive training and learn from other European experiences, notably from the
UK and Finland. This will help them to better understand how to engage with
young people through these innovative techniques. In parallel, the Youth Board
members will gain a unique insight of the European cultural market and new
professional skills. The work plan includes 20 activities: a study visit,
participatory workshops, baseline and impact surveys, a European seminar,
series of Youth Board sessions, a mentoring scheme, 4 bespoke Take Over
events, an external evaluation, a final conference, an online platform
complemented by local communication strategies. The results will be the
promotion of a more inclusive and upstream approach of Young Audience
Development in the European performing arts sector, a blueprint for Arts
professionals to re-think their programmes and services from the perspective of
their audience, a new generation of cultural players equipped with new skills.